Responsibilities

• Graphic Design & Media Production - 30%
• Creates and designs marketing materials such as brochures, folders, pull-up banners, posters, event and promotional activities, and year-end reports.
• Produces resources such as infographics, handouts, and other materials.
• Documents events via video and photography, as needed.
• Edits videos and photos for use, as needed.
• Social Media – 30%
• Assists with planning, developing, implementing, and monitoring social media marketing strategies to expand awareness of UWLP/BWF research, resources, and events with a wider audience.
• Owns day-to-day social marketing and engagement activities, including the creation and execution of a content calendar and execution of large-scale engagement campaigns.
• Assists with the production, editing, and use of digital media and graphics.
• Helps evaluate the success of social media campaigns, posts, and performance.
• Supervises student interns and coordinates with other college and departmental social media managers, as needed.

Requirements

• A bachelor’s degree in communications, journalism, public relations, marketing, or related field; and three or more years of professional experience in related field.
• Experience managing news and media relations and tracking placements.
• Experience with online media platforms including Facebook, Twitter, Instagram, LinkedIn, etc.
• Proven results executing social media marketing campaigns.
• Experience maintaining media contact lists and calendars, coordinating and scheduling press outreach, and managing the timing and distribution of press releases and media engagements.
• Comfort with Adobe Creative Suite tools such as InDesign, Photoshop, and Illustrator.
• Experience using video and audio editing tools.
• Highly creative with experience in identifying target audiences and devising social campaigns and content that engage, inform, and motivate.
• Ability to perform content moderation in a professional way.
• Excellent organizational skills and attention to detail along with the ability to handle multiple tasks and priorities in a fast-paced environment.