Responsibilities

• Build, launch, and manage landing pages at scale in Unbounce, with correct form setup, CRM routing, and UTM tracking on every page
• Improve conversion across our website: page structure, forms, calls to action, page speed, and mobile experience
• Reduce friction in lead capture and booking flows, working with Marketing Operations on CRM data integrity and attribution
• Analyze behavior data (GA4, heatmaps, funnel reports) to find friction points and prioritize fixes
• Build a testing roadmap using an impact and effort framework, and run A/B tests as traffic supports valid results
• Write conversion focused copy that follows brand guidelines and makes no outcome guarantees; route tracking, pixel, and form changes through the VP of Marketing and legal review before launch
• Partner with our web development team, design, and content to implement changes, and report results on a regular cadence

Requirements

• 3 to 5 years of experience in conversion rate optimization, growth marketing, or a similar analytical role
• Hands on experience building and managing landing pages in Unbounce
• Experience with GHL (GoHighLevel) form routing and WordPress
• Practical knowledge of UTM taxonomy and tracking parameters
• Experience with A/B testing tools such as Optimizely, VWO, or AB Tasty
• Proficiency with analytics platforms such as GA4, Hotjar, Mixpanel, or Amplitude
• Working knowledge of HTML, CSS, and JavaScript, enough to scope or troubleshoot test builds
• Strong grasp of statistical significance, sample size, and experiment design

Preferred

• Experience in healthcare, benefits, financial services, or another regulated industry
• SQL, UX/UI experience, or a CRO or analytics certification (CXL, Google Analytics, or similar)