Part-Time Account Strategist (Paid Media / PPC) at Highway One Marketing | Delaware, OH | $30/hr – $35/hr

Part-Time Account Strategist (Paid Media / PPC)

Delaware, OH (Remote)

$30/hr – $35/hrMid Level2+ years expPart time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media execution across Google, Meta, LinkedIn, and emerging platforms to hit client KPIs.

Own end-to-end campaign setup, optimization, and reporting.
Must-have: 2–5+ years of hands-on paid media experience across Google Ads, Meta Ads, and LinkedIn Ads.
Standout: Client-facing role with ability to translate data into actionable insights.

Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
Conduct keyword research, audience targeting, and campaign setup
Write and test ad copy and creative variations
Monitor performance and implement ongoing optimizations
Contribute to overall account strategy and campaign planning
Identify opportunities for growth, efficiency, and testing
Align campaign structure with client goals and KPIs
Analyze performance data and translate into clear recommendations
Prepare reports and client-ready insights
Participate in 2–3 (avg) weekly meetings (internal + client calls)

2–5+ years of hands-on paid media experience
Proven experience managing campaigns in Google Ads, Meta Ads, LinkedIn Ads
Strong understanding of campaign structure, bidding strategies, and optimization techniques
Experience with Google Analytics 4 (GA4)
Ability to interpret data and make actionable recommendations
Comfortable in a client-facing role

Experience with: Google Tag Manager, Data (Looker) Studio
Familiarity with additional ad platforms (Reddit, TikTok, etc.)
Exposure to SEO principles and collaboration with SEO teams
Experience in one or more of the following industries: B2B SaaS, Ecommerce, Higher Ed / EdTech, Local service businesses, multi-location brands, Travel / hospitality