Responsibilities

• Coordinate paid social and video campaign execution to drive customer acquisition, retention, and brand growth.
• Support campaign ideation and execution across Facebook, Instagram, TikTok, Connected TV, and YouTube; analyze performance and apply data-driven insights to maximize ROI.
• Partner with external agencies to design and execute tests, measure and report on campaign performance, and deliver actionable recommendations to improve efficiency and effectiveness.
• Partner with creative, analytics, and merchandising teams to plan and execute integrated campaigns.
• Monitor industry trends, platform updates, and emerging technologies to keep Cornerstone Brands at the forefront of digital marketing.
• Drive customer acquisition and lifetime value, optimizes campaign performance, and coordinates video execution to deliver measurable results.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• 1+ years of experience in paid social and video marketing, with a proven track record in acquisition and performance optimization.
• Experience in campaign management across major social platforms and video channels (Facebook, Instagram, TikTok, YouTube, Connected TV).
• Strong analytical skills with experience in attribution modeling, A/B testing, and performance reporting.

Preferred

Benefits

• Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
• In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.