Responsibilities

• Monitor, evaluate, and leverage digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
• Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
• Develop and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
• Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
• Incorporate constantly evolving technologies and processes into the client solution delivery process
• Be comfortable analyzing data and using it to inform optimization strategies
• Capable of using data to tell a story and help the client understand what is driving performance
• Duties include creating audience targeting strategy and achieving set ROI goals, determining target audience demographics and settings, deploy engaging ad creative strategy, manage day-to-day campaign performance and identifying real-time trends, and participate in client advertising performance discussions

Requirements

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• Must have 3+ years hands-on experience optimizing online/digital advertising campaigns
• Must have 2+ years of analytics/reporting experience
• A background in digital marketing with applied experience in Paid Social channels including Meta, Youtube, Snapchat and Tiktok, as well as display.
• Minimum of three years working knowledge and understanding of the digital marketing landscape.
• Self-starter, proactive, can work independently on tasks, work well with a team, follow through on projects.
• Advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills
• Duties include creating audience targeting strategy and achieving set ROI goals, determining target audience demographics and settings, deploy engaging ad creative strategy, manage day-to-day campaign performance and identifying real-time trends, and participate in client advertising performance discussions.