Paid Social Specialist, Health Media at Havas Edge | Carlsbad, CA | $75K/yr – $85K/yr

Havas Edge

Paid Social Specialist, Health Media

Carlsbad, CA (On-site)

$75K/yr – $85K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own paid social program management across major platforms with pharma-regulated advertising, driving budgets, measurement, and stakeholder-aligned strategy through data-driven optimization.

Own cross-channel setup, QA, and optimization, aligned to pharma rules and FDA considerations.
Guide budgets, tracking, and reporting to inform client decisions and performance improvements.

Job Description

Responsibilities

Set up, QA, and management of campaigns across Paid Social platforms including Meta, YouTube, TikTok, LinkedIn, Reddit, Pinterest, SnapChat, Twitter, etc., with understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements
Provide strategic recommendation and guidance on pharma-specific rules and general FDA media knowledge
Expertise in bidding & optimization solutions in the respective channels and what makes sense for the client based on goals/performance
Ensure budgets are correctly optimized and managed according to forecast and/or plans
Troubleshoot campaign challenges including tracking and measurement, collaborating with Strategy, Ad Operations, and Business Insights teams
Clearly and proactively communicate performance shifts, challenges, and optimizations to internal and external stakeholders
Monitor & analyze performance media data via daily, weekly, and monthly reports, or ad-hoc to drive optimization decisions
Present performance updates and optimizations to clients on a regular and ad-hoc basis
Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams
Perform accurate and timely billings and reconciliation

Requirements

Minimum of 4 years’ experience in executing Paid Social campaigns
Must have experience within healthcare/pharmaceutical space
Experience with Meta (Facebook, Instagram), YouTube, TikTok, LinkedIn, Reddit, Google Analytics (or comparable Analytics platforms)
Solid understanding of paid social media research and how to leverage data
Understanding elements of strategic marketing performance planning and ability to participate to deliver against it
Demonstrated success in owning high-quality campaigns with measurable results
Ability to manage multiple projects with short timelines in a fast-paced environment; experience managing projects from concept to completion
Self-motivated and productive both independently and in a collaborative team setting
Ability to work well under pressure while maintaining accuracy, confidentiality, and professionalism
Excellent written and oral communication skills; ability to think strategically

Preferred

Bachelor’s Degree in Marketing, Advertising, related field of study, or experience in relevant field; Experience with Tableau or similar reporting software a plus
Experience working in a media planning and/or buying capacity for an agency or advertiser
Demonstrated complete understanding of agency planning procedures and internal capabilities
Proven success in establishing, building, and maintaining relationships with clients
Proficiency in Microsoft PowerPoint (deck building) and Microsoft Excel (Pivot Tables, VLOOKUPs), with ability to analyze data
Familiarity with marketing and advertising principles, media concepts and terms, creative and budget requirements

Benefits

competitive salary
comprehensive benefits package
401(k) match

Havas Edge

Havas Edge is a leading TV advertising and performance media agency, combining the scale of the global Havas network with the agility of a boutique partner. We specialize in linear TV and connected TV, supported by omnichannel capabilities in digital, audio, and DOOH - delivered with advanced strategy, planning, and data-driven measurement.We take an audience-first approach to media, ensuring every advertising dollar is tied to outcomes with full transparency on rates, placements, and performance. Our focus is to build the business and the brand. With 30+ years of proven results in performance-first media, we’ve partnered with brands like DraftKings, Aetna, and Consumer Cellular to scale their businesses and brands through accountable, outcome-based advertising.

Founded in 2001

Carlsbad, California, USA

235 employees (87 in marketing)

www.havasedge.com