Own day-to-day activation and optimization of paid social within DTC contexts, driving revenue and forecast accuracy through in-platform and agency collaboration.

• Growth and channel strategy execution: manage end-to-end paid social buying, creative collaboration, QA, and reporting to optimize revenue
• Cross-functional collaboration: partner with DTC, creative teams, and managers during promotions, site changes, and campaigns
• Analytics and optimization: monitor performance, identify new opportunities, and advocate for efficient spend across platforms
• Brand and category reporting: deliver weekly and ad hoc updates, sharing insights across functions
• Creative production partnership: work with creative teams to produce platform-specific content that drives revenue
• End-to-end creative process management: briefing, feedback, approvals, trafficking, and reporting
• Collaboration with DTC teams on promotions, SKU assortment, and site changes
• Close daily communication with Manager on deliverables
• Monitor competitor activity to inform strategy
• QA agency work to ensure accuracy and excellence

Requirements

• 1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred
• E-commerce or B2C experience media experience preferred
• Foundational experience with data manipulation in Excel and data dashboards
• Excellent time management and organizational skills
• Foundational understanding of the performance media landscape and total marketing mix
• Excellent communication skills, with the ability to work with a variety of styles and personalities
• Thrives in a fast-paced environment, prioritize and manage multiple deliverables
• Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.