Responsibilities

• Lead paid social strategies that include budget planning, media execution, and optimization, ensuring campaigns align with client goals and deliver measurable results.
• Develop creative and messaging strategies that adhere to platform best practices while inspiring and engaging target audiences.
• Define advanced campaign structures and targeting methods that maximize client impact and revenue.
• Oversee client results and social performance, providing cross-channel recommendations to enhance investment returns and achieve business objectives.
• Mentor and manage a talented team of social professionals, deploying resources strategically to maximize individual growth and client success.
• Coach team members on account management for platforms including Meta, TikTok, Snap, Pinterest, and LinkedIn, building their technical and client-facing expertise.
• Champion PMG’s proprietary technology, Alli, to improve workflows and reporting while contributing product insights that benefit the broader organization.
• Integrate innovative technical solutions into campaigns, tailoring strategies to solve unique client challenges and drive meaningful results.
• Collaborate with platform representatives to lead testing initiatives, roadmaps, and measurement plans that position our clients at the forefront of social media innovation.

Requirements

• 7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• 3+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills.
• Advanced expertise in paid social and content marketing to design and execute impactful, results-driven strategies.
• Intermediate knowledge of marketing metrics and marketing planning and analysis to support informed decisions and optimization efforts.
• Proficiency in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to maximize client performance.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, generate actionable insights, and enhance campaign effectiveness.
• A proactive approach to uncovering insights, refining strategies, and implementing innovative solutions to drive measurable results.
• Strong collaboration and communication skills, ensuring alignment with clients, internal teams, and platform partners.
• Proven ability to inspire and mentor team members, fostering a collaborative culture that supports professional growth and exceptional execution.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Benefits

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support : Access fertility benefits for all team members and their spouses.
• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance : Protect your pet's health and your finances.
• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits : Access support for travel and commuting needs, where available.
• Annual Bonus : All employees are eligible for an annual bonus.