Paid Social Media Strategist at DSplus | Chicago, IL | $75K/yr – $78K/yr

DSplus

Paid Social Media Strategist

Chicago, IL (On-site)

$75K/yr – $78K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end paid social programs for automotive clients, owning client relationships, campaign design, execution, optimization, and performance insights, while safeguarding brand reputation across social channels.

Campaign planning and execution across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat with advanced targeting and budget optimization.
Measurement and reporting on media delivery, engagement, traffic, attribution, and learnings to inform strategy.
Online reputation monitoring and advisory to support business objectives and timely review responses.

Job Description

Responsibilities

Act as primary day-to-day client contact, acting as the Most Trusted Advisor to meet objectives month over month
Work with planning and operations teams to ensure campaigns are seamlessly executed
Develop strategic paid social recommendations with platform details, success metrics, and timelines
Place social media campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat per the approved strategy
Utilize advanced targeting (custom audiences, third-party data, lookalikes, exclusions) to run complex campaigns
Optimize buys to maximize monthly budget effectiveness
Develop in-depth campaign reports with insights on media delivery, engagement, creative, traffic, attribution, and learnings
Online Reputation Management
Monitor client social channels, engage and respond to engagements and reviews per brand guidelines
Monitor automotive reputation profiles and respond to feedback
Engage clients for review resolution and recommend appropriate responses
Meet with client contacts to review reputation performance and advise on new social capabilities
Provide demonstrations of our proprietary social media management platform and reputation service packages
Other duties assigned

Requirements

3+ years of professional experience with at least 2 years in paid social
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat including platform features and ad capabilities
Experience with Business Manager and Ad Manager, including budgeting, pixel creation, offline events, and reporting
Experience managing large media budgets and deriving insights from results
Strong project management and organizational skills for multiple campaigns
Experience with campaign tracking and efficiency tools (e.g., Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com)
Facebook Blueprint Media Buying Certification strongly preferred
Passion for social media and staying current with trends, capabilities, and platforms
Self-motivated, well-organized, and analytical with strong communication skills
Experience with retail and/or automotive strongly preferred

Preferred

Facebook Blueprint Media Buying Certification strongly preferred
Experience with retail and/or automotive strongly preferred

Benefits

Publicis Groupe provides robust and inclusive benefit programs to support diverse talent and growth
Benefits package includes medical, dental, vision, disability, 401K, parental/family care leave, family forming assistance, tuition reimbursement, and flexible time off

DSplus

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us.

Founded in 2010

Chicago, Illinois, US

70 employees (44 in marketing)

www.dsplus.co