Responsibilities

• Paid Social Campaign Activation:
• - Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
• - Work with planning and operations teams to ensure all campaigns are seamlessly executed
• - Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
• - Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
• - Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
• - Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• - Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings
• Online Reputation Management
• - Monitor clients’ social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines
• - Monitor clients’ automotive reputation profiles and respond to all client feedback
• - Engage clients for review resolution and provide recommendations on appropriate response
• - Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives
• - Provide demonstrations of our proprietary social media online management platform and online reputation service packages

Requirements

• Bachelor’s Degree in Advertising, Marketing, Communications, Computer Science or related field
• 2-4 years of professional experience, with a minimum of 2 years of experience with paid social
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
• Experience handling large media budgets and developing insights based on campaign results
• Have strong project management and organizational skills being able to manage multiple projects and campaigns at once
• Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.