Paid Social Media Marketing Analyst

Fort Lee, NJ (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 7 months ago

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Job Summary

Own paid social acquisition with ROI focus, turning strategy into scalable campaigns, and turning data into action while collaborating cross-functionally to align with marketing goals.

  • Campaign ownership: Manage Meta/Instagram buys and optimize for customer acquisition and ROI.
  • Strategy to execution: Identify new opportunities and test tactics to drive growth.
  • Measurement: Analyze performance, report findings, and influence cross-team decisions.

Job Description

Responsibilities

  • Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment (ROI)
  • Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and growth
  • Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, track key performance metrics, and report findings to various stakeholders
  • Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives
  • Learn and try something new every day and have fun doing it!
TRANZACT logo

TRANZACT

TRANZACT is the market leader in delivering high-volume sales for the top insurance brands in America. We reach millions of consumers a week.We help the leading consumer insurance brands grow quality direct-to-consumer business.TRANZACT has multiple subsidiaries, including Cignium, a software development and technology services company, and TZ Insurance Solutions, a licensed insurance producer. Together, our marketing, technology, and sales operations enable us to produce unrealized gains for our clients.We serve the health, life and property and casualty insurance industries. Our team is made up of more than 1,500 employees spread throughout the Western Hemisphere. We all work together to strengthen our clients’ business and maximize their return on investment.

Founded in 1997
Fort Lee, New Jersey, USA
1.6K employees (50 in marketing)

Traffic Signals

Monthly Visitors
8.9K
Traffic Source Mix
Search
32.6%
Direct
51.7%
Referral
7.2%
Social
7.3%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
40 (3% of company)
Median Career Experience
11 years
Median Tenure
4.3 years