Responsibilities

• Own the day-to-day management of paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and
• Build, launch, and optimize campaigns directly within platform ad manager
• Develop campaign structures, audience strategies, and budget allocations aligned with business objectives and performance target
• Manage campaign pacing, budget distribution, bid strategies, and spend efficiency to maximize performance
• Monitor campaign health daily and proactively identify opportunities to improve results
• Develop detailed creative briefs for internal creative teams and external partners based on audience insights, campaign objectives, and performance date
• Partner closely with the Creative and Influencer Marketing teams to develop paid social assets that drive engagement, conversion, and customer acquisition
• Provide ongoing creative performance feedback and recommendations for new concepts, formats, messaging, and hooks.
• Establish testing roadmaps that continuously generate new creative learnings.
• Build and manage audience segmentation strategies across prospecting, retargeting, and customer retention initiatives.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 4–6 years of hands-on paid social media buying and campaign management experience.
• Proven experience managing significant monthly advertising budgets in DTC e-commerce environments.
• Strong understanding of attribution, customer acquisition, funnel optimization, and omni-channel marketing strategy.
• Experience with LinkedIn Ads, Snapchat Ads, X Ads, and Google Ads preferred.
• Experience with attribution platforms such as Northbeam or similar tools strongly preferred.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Excellent project management and communication skills.
• Agency experience, consumer brand experience, or experience at a performance marketing platform is highly preferred.
• Foreign language proficiency is a plus given the global nature of the role.

Preferred

• Agency experience, consumer brand experience, or experience at a performance marketing platform is highly preferred.
• Foreign language proficiency is a plus.