Responsibilities

• Research the market and concept new ad formats daily for deployment
• Audit our ad accounts weekly across Meta, TikTok, and more to identify opportunities
• Develop Creative Briefs for our editors or UGC managers to bring your concept to life
• Project manage your ad creative development, deployment, and testing results
• Rapid test new scripts, hooks, and headlines that stops the scroll in 3 seconds
• Innovate methodologies for specific variables: Visual Hook, Value Prop, Text Overlay etc
• Lead a weekly creative review meeting where you’ll present the creatives’ performance metrics
• Identify creative fatigue before it happens and have the next round of iterations ready to launch
• Leverage AI for creative scripting, concepting, and visual content development when appropriate
• Build and maintain an inspo “swipe file" of competitor ads and trending formats on TikTok, Meta

Requirements

• 3-5+ years in DTC paid social, performance marketing, or creative strategy
• Proven success scaling ad creative on Meta and TikTok
• Strong grasp of key metrics: CTR, hold rate, CVR, CPA
• Deep understanding of direct response creative and conversion drivers
• Experience building and managing creative testing roadmaps
• Strong copywriting skills (hooks, scripts, headlines, CTAs)
• Ability to identify patterns and scale winning creative
• Highly organized; able to manage multiple workstreams
• Comfortable presenting insights and leading cross-functional meetings
• Experience working with designers, editors, and creators
• Self-starter with a fast, test-and-learn mindset
• Experience using AI tools (ChatGPT, Gemini, Claude) to speed up ideation

Benefits

• A key player at a fast growing brand
• PTO Days + Paid Holidays Off
• Health Insurance and 401k