Paid Social Marketing Specialist at LGI Homes | Spring, TX

LGI Homes

Paid Social Marketing Specialist

Spring, TX (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid social acquisition by planning, launching, and optimizing campaigns across Meta, LinkedIn, TikTok, and beyond to hit CPL and onsite conversion targets, while coordinating with vendors and creative teams to scale performance.

Ownership: end-to-end social advertising strategy and budget stewardship.
Collaboration: work with creative, landing pages, and content to improve ad relevance and conversion.
Optimization: test new strategies, analyze results, and scale winning campaigns for growth.

Job Description

Responsibilities

Plan, launch, and optimize paid social campaigns aligned with business goals
Manage performance across Meta, LinkedIn, TikTok, and other platforms
Drive cost-per-lead (CPL) and onsite conversion rate targets
Coordinate with vendors, track budgets, and manage invoicing
Collaborate with creative and digital teams on ads, landing pages, and content
Analyze results and present campaign performance insights
Test and implement new strategies to improve campaign efficiency and growth
This role plays a key part in shaping LGI Homes’ digital acquisition strategy through innovative and performance-focused social advertising.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field
1+ year of experience in digital marketing, paid media, or social media advertising
Strong analytical skills and comfort working with performance data and KPIs
Familiarity with paid social platforms (Meta, LinkedIn, TikTok) is a plus
Graphic design skills (e.g., Canva, Adobe Creative Suite) a plus
On-camera presence and comfort supporting video/content creation is a plus

Preferred

Familiarity with paid social platforms (Meta, LinkedIn, TikTok) is a plus
Graphic design skills (e.g., Canva, Adobe Creative Suite) a plus
On-camera presence and comfort supporting video/content creation is a plus

Benefits

In addition to a competitive compensation package, this position offers comprehensive training and exceptional benefits which include medical, dental, vision, 401(k) with 4% match, an employee stock purchase plan, and a new home discount. We also boast a rich company culture focused on training, goals, and recognition.

LGI Homes

3.8 Glassdoor

At LGI Homes, we are committed to making the dream of homeownership a reality. Recognized as one of the World’s Most Trustworthy Companies by Newsweek and a USA TODAY Top Workplace USA for 2025, we are proud to be a national leader in quality, affordability, and integrity.Founded in 2003 in Conroe, Texas, LGI Homes has grown into one of the top homebuilders in the United States. Today, we operate in 21 states, across 36 markets, with over 150 active communities. We've had the privilege of helping more than 75,000 families find their place to call home.Our success is built on a simple promise: delivering exceptional value and a seamless homebuying experience. Whether you're a first-time buyer or looking for your next home, LGI Homes offers move-in ready homes at affordable prices.LGI Homes is publicly traded on the NASDAQ under the symbol "LGIH.

Founded in 2003

Spring, Texas, USA

1.2K employees (20 in marketing)

www.lgihomes.com

64% recommend to a friend

86% CEO approval