Responsibilities

• Own cost-of-marketing across all paid social platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency.
• Design, execute, and scale structured A/B and multivariate testing across platforms, documenting hypotheses and learnings.
• Own end-to-end execution of paid social campaigns, including architecture, audience segmentation, budgeting, creative deployment, and tracking setup.
• Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting in a privacy-first environment.
• Partner with Creative and Brand teams to develop platform-native ad assets such as video, UGC, motion, and static.

Requirements

• High School Diploma, required, Bachelor’s degree, preferred.
• 2+ years of managerial experience leading a digital marketing team.
• In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads).

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential