Paid Social Manager at West Shore Home | Charlotte, NC

West Shore Home

Paid Social Manager

Charlotte, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid social performance by owning end-to-end campaigns across major platforms and optimizing cost-of-marketing for ROI.

Own cost-of-marketing and end-to-end paid social campaigns across major platforms.
Must-have: 2+ years of managerial experience in digital marketing.
Standout: Partner with Creative/Brand teams to develop platform-native assets like video and UGC.

Job Description

Responsibilities

Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency.
Design, execute, and scale structured A/B and multivariate testing roadmaps across all platforms. This includes testing audiences, creatives, landing pages, and bidding strategies, while documenting hypotheses, results, and learnings in project management systems.
Own end-to-end execution of paid social campaigns, including campaign architecture, audience segmentation, budget allocation, creative deployment, and tracking and attribution setup, along with ongoing optimization to achieve COM targets.
Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting precision in a privacy-first environment.
Partner closely with Creative and Brand teams to develop high-performing, platform-native ad assets such as video, UGC, motion, and static.

Requirements

High School Diploma, required, Bachelor’s degree, preferred.
2+ years of managerial experience leading a digital marketing team.
In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads, etc.).

Benefits

Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
401(k) Retirement Plan with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Referral Program
Employee Discount Program
Paid training and unlimited professional growth potential

West Shore Home

3.2 Glassdoor

Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives. What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country. The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.

Founded in 2006

Mechanicsburg, Pennsylvania, USA

1.3K employees (301 in marketing)

www.westshorehome.com

46% recommend to a friend

65% CEO approval