Paid Social Manager at Total Wine & More | Bethesda, MD | $102K/yr – $171K/yr

Total Wine & More

Paid Social Manager

Bethesda, MD (On-site)

$102K/yr – $171K/yrSenior Level7+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid social strategy and optimization across Meta, Pinterest, TikTok, and more to hit retail goals.

Own paid social strategy and optimization across Meta, Pinterest, TikTok, and other platforms.
Must-have: 7+ years in paid social with a retail focus and Meta expertise.
Standout: Data-driven optimization, cross-team collaboration, and beta feature testing.

Job Description

Responsibilities

Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, etc. platforms.
Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences.
Work closely with creative teams to develop engaging and effective ad creatives and review copy.
Lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing.
Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators.
Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders.
Identify growth opportunities through data analysis, A/B testing, and market research.
Continuously test creatives, campaigns, and audiences to drive improvements.

Requirements

Bachelor's degree in marketing, business, or related field.
7+ years of experience in paid social media marketing, with a focus on Meta platforms. From creation to optimization to analysis. With a focus in retail and paid media.
Analytical mindset with the ability to interpret data and make strategic recommendations.
Proficiency in MarTech tools for campaign automation and optimization.
Strong project management skills with a focus on timely execution.
Experience managing and optimizing digital advertising budgets effectively.
Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.

Preferred

Agency experience preferred (not required)
Relevant certifications from platforms like Facebook Blueprint, Google Ads/Analytics, or others can be a plus

Benefits

Paid Time Off (PTO)
Generous store discounts
Health care plans (medical, prescription, dental, vision)
401(k), HSA, FSA, Pre-tax commuter benefits
Disability & life insurance coverage
Paid parental leave
Pet insurance
Critical illness and accident insurance
Discounted home and auto insurance
College tuition assistance

Total Wine & More

Total Wine & More is America‘s Wine Superstore®—the country‘s largest independent retailer of fine wine. Founded in 1991 when brothers David and Robert Trone opened our first wine store in Delaware. Today, we operate in 280+ stores across 30 states and the District of Columbia, and continue to grow!Our typical store carries more than 8,000 world-class wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category. Total Wine & More is committed to having the lowest prices on wine, beer, and spirits every day. Our strength is our people. We are always looking for motivated, talented people who are interested in working for a company with an entrepreneurial spirit and a passion for providing best-in-class service. Our retail stores and corporate office (called the Store Support Center) provide opportunities for career growth and advancement. We strive to ensure that all Team Members feel that they are a part of the business, as they are valuable resources to our guests, co-workers and communities.Whether you are new to the world of wine or a great wine enthusiast, we are dedicated to bringing you the Total Wine Experience!

Founded in 1991

Bethesda, Maryland, USA

5.5K employees (739 in marketing)

www.totalwine.com