Responsibilities

• Account Execution & Optimization: Own the daily workflow in Meta Ads Manager. This includes launches, bids, refreshes, and troubleshooting delivery to ensure account health.
• Budget Pacing & Allocation: maintain strict monthly budgets and shift spend across campaigns and platforms based on daily performance.
• Audience Segmentation: Build and refine audiences with exclusions, lookalikes, and retention lists to acquire new customers.
• Testing Agenda Implementation: Design and run a structured testing framework for bidding strategies, attribution windows, landing pages, and ad concepts.
• Data Analysis & Reporting: Update tracking sheets and produce weekly performance reports to spot trends and adjust strategy quickly.
• Technical Troubleshooting: Serve as primary contact for pixel issues, funnels, catalog sync errors, and CAPI integrations.

Requirements

• 3-4 Years Hands-On Experience: Daily use of Meta Ads Manager for ecommerce brands or performance agencies.
• Structural Mastery: Strong view on campaign structure (CBO vs. ABO, Consolidation vs. Segmentation) and clean ad accounts.
• Excel/Sheets Proficiency: Comfortable with VLOOKUPs and Pivot Tables for large data analysis.
• Attribution Knowledge: Understand Click-Through vs View-Through attribution and how windows affect ROAS.

Preferred

• Expansion Experience: Experience launching or managing TikTok Ads with Spark Ads and catalog integration.

Benefits

• Fully covered medical benefits
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits