Paid Social and Influencer Marketing Specialist at Swimwear Anywhere Inc. | Farmingdale, NY | $70K/yr – $90K/yr

Swimwear Anywhere Inc.

Paid Social and Influencer Marketing Specialist

Farmingdale, NY (On-site)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Meta Ads campaigns with end-to-end optimization for an ecommerce fashion brand, including prospecting, retargeting, and influencer/affiliate activity, with weekly performance insights.

Campaign ownership: day-to-day execution, testing, and KPI optimization across CPA, ROAS, CTR, CVR, and AOV.
Influencer & affiliate: manage Rakuten/LTK programs, recruit high-performing creators, and coordinate product seeding and gifting.
Cross-channel delivery: ensure paid and organic messaging alignment and support trend-driven content planning.

Job Description

Responsibilities

Own day-to-day execution of Meta Ads (Facebook & Instagram) campaigns
Launch, test, and optimize campaigns across:
Prospecting (broad, interest, lookalike)
Retargeting
Advantage+ / ASC campaigns
Monitor and optimize KPIs: CPA, ROAS, CTR, CVR, AOV
Conduct A/B testing across:
Creative (UGC, statics, video)
Copy and hooks
Audience segments

Requirements

3–4 years of hands-on experience in paid social (Meta required)
Proven track record managing performance-driven eCommerce campaigns
Experience with influencer platforms like Rakuten and/or LTK
Strong analytical skills (comfortable with data, reporting, and optimization)
Familiarity with Shopify and GA4 is a plus
Strong communication and organization skills
Passion for fashion, swimwear, or eCommerce brands preferred

Preferred

Experience scaling DTC brands
UGC creative strategy experience
Familiarity with TikTok Ads or YouTube Shorts
Experience working with fashion/apparel brands
Google Ads experience a plus

Swimwear Anywhere Inc.

3.2 Glassdoor

Swimwear Anywhere, Inc. is the premier designer and manufacturer of swimwear in North America. Through our extensive portfolio of brands and licenses, our privately owned company has led the swimwear industry in quality and innovation since 1933.The originators behind bra sized swimwear, the company is known for its exceptional fit, quality, and fashion forward designs. Our expertise in textiles, blended with a rare ability for forecasting trending technologies, is evident in Swimwear Anywhere Inc.’s vast collections of labels.Swimwear Anywhere owns the Coco Reef, Coco Rave, Beach House, Roxanne, and Gabar brands and holds the swimwear licenses for designer labels such as Michael Kors, Carmen Marc Valvo, Vince Camuto, Proenza Schouler, and Kate Spade New York.

Founded in 1985

Farmingdale, New York, USA

102 employees (28 in marketing)

www.swimwearanywhere.com

43% recommend to a friend

66% CEO approval