Responsibilities

• Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
• This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
• Development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)

Requirements

• Bachelor's degree in Marketing or related major required
• 5+ years of performance marketing experience in social is required
• Highly knowledgeable with automation tools (bidding and targeting) & ad creative testing tools
• Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Benefits

• Our Mission
• We strive to empower outstanding people to exceed our client's expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
• What We Offer: - Competitive salary with performance-based bonuses - Health, dental, and vision insurance - Paid time off and holidays - Opportunities for professional development and career growth - A creative and collaborative work environment where your ideas and contributions are valued
• Additional benefits include - Medical, Prescription, Dental, & Vision Insurance Benefits - Life and Accident Insurance Plans - Short and Long Term Disability Plans - Employee Assistance Programs - Employee Purchase Programs with thousands of discounts available - Family Forming Plans - Secure Travel & Identity Theft - Health Savings Account (HDS) - Health Care Flexible Spending Account (FSA) - Access to MetLife Legal Plan Services - 401k Match Plans - Commuter Transportation Benefits - Access to Virtual Health Services such as Telaheath, 2nd.md and Calm App - Paid Holidays (long weekends and end of the year closure) - Flexible / Numerous PTO Days - Half-Day Fridays All Year (Not Just in the Summer!) - New MacBook Pros and additional office needs for reimbursement - Communal Meeting Rooms and Standing Workstations are Available in our NY Office - Company Events & Happy Hours - 10 Week Paid Parental Leave - Tuition Reimbursement Of Up To $5,000 per calendar year