Social Media Coordinator (Paid)
Babel Institute
USA (Remote)
In-housePart-timeIntern/new grad
1 day ago
Paid Social & Creator Senior Manager (Hybrid)
Austin, TX (Hybrid)
$123K/yr – $140K/yrSenior Level2+ years expFull time
Posted 6 weeks ago
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Job Summary
Own paid social and influencer activations with paid social and creative-led growth, balancing CAC, ROAS, and regulatory constraints to drive first-time shoppers and downstream value.
- Own paid social and influencer acquisition, turning performance signals into briefs that inform creatives and formats.
- Own creative testing at scale, concepting and briefing to rapidly iterate hooks and formats that lift efficiency.
- Partner across Creative, Lifecycle, Finance, and Ops to standardize measurement, tracking, and cross-functional learning.
Job Description
- Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets.
- Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives.
- Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever: concepting, briefing, and rapidly testing and iterating ad creative at the cadence of modern social buying demands.
- Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats.
- Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time.
- Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume.
- Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing.
- Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments.
- Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data.
- Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate, building resilience against channel volatility.
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