Responsibilities

• Creative Production: Create and deploy ad creative at scale to drastically increase the volume and variety of our ad creative testing.
• Full-Funnel Content Ownership: Own the narrative and visual flow of our custom-built landing pages. You aren’t just creating "ads"; you are building the entire "bridge" that leads a user from a social platform to an affiliate partner's sale.
• E-commerce Psychology & Trends: Apply deep knowledge of online shopping trends and consumer behavior to create content that sells. You will prepare specific creative strategies for major retail events (Prime Day, BFCM, etc.) within the affiliate space.
• Strategic Ideation: Develop and present campaign concepts that align with both affiliate goals and consumer purchase intent. You will lead the "creative audit" process to identify what competitors are doing and how we can outperform them.
• Rapid Iteration & CRO: Use data from the Specialist to "kill" underperforming creative and double down on winners. You will constantly test new headlines, page layouts, and AI-generated hooks to improve CVR and CTR.
• Collaborative Feedback Loop: Participate in a daily data-sharing session with your Specialist peer, merging their technical tracking insights with your creative "winning" formats to build a robust testing roadmap.