Responsibilities

• Paid Social Creative & Content Support
• Assist in developing creative concepts for paid social ads across Meta, TikTok, Instagram, and other digital platforms
• Research trending hooks, formats, audios, and creator styles to inform ad strategy
• Help brainstorm new ad angles, headlines, scripts, and campaign concepts
• Organize and maintain creative libraries, performance trackers, and content databases
• Content Creation & Video Editing
• Create short-form video content for paid social advertisements across TikTok, Instagram, and Meta
• Film and edit content using tools like CapCut, TikTok, Canva, or similar editing software
• Edit raw footage into engaging, high-performing content optimized for paid advertising
• Stay current on social media trends, editing styles, hooks, and storytelling techniques that drive engagement
• Creator & Influencer Management
• Write detailed creator briefs with talking points, hooks, deliverables, and content direction
• Assist in sourcing creators and managing partnerships
• Manage content deliverables, timelines, and approvals
• Review creator content to ensure it aligns with brand voice and campaign goals
• Analytics and Performance
• Assist in tracking and reporting on paid social creative performance across Meta, TikTok, and other platforms
• Help identify trends, winning hooks, and high-performing content styles to inform future creative strategy

Requirements

• Strong verbal and written communication skills
• Strong organizational skills and attention to detail
• Familiarity with Facebook, Instagram, TikTok, and current social media trends
• Based in Richmond, VA and/or able to work in-person at our office

Nice to Have

• Basic experience with Canva, CapCut, Figma, or similar creative tools is a plus
• Previous content creation or social media experience is a bonus, but not required
• Interest in marketing, communications, beauty, or content creation