Responsibilities

• Manage budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms.
• Develop channel strategy by understanding our products, buyer pain points, and channel dynamics. You’ll build experimentation roadmaps grounded in sound hypotheses and test & learn. You’ll scale what works.
• Use data to optimize budgets and bids for each campaign, balancing cost, growth, and efficiency.
• Improve your campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations.
• Collaborate with marketers all over the business to build and iterate on campaigns to meet channel and segment specific goals. Partner closely with growth stakeholders to share learnings, brainstorm, and report on results.

Requirements

• ~1-3+ years of experience in growth, consulting, banking, product, business operations or other analytical generalist role at a fast-paced company.
• Strong ownership mindset: You are motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
• Ability to communicate well across teams: You’ll need to clearly explain ideas and updates to different teams and partners to keep projects moving smoothly.
• Strong project management skills: You are able to balance multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line.
• Structured, data-driven problem-solving skills: You are able to analyze and find solutions to ambiguous problems. You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results.
• Inbox 0 mindset: You are extremely organized. You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope.
• Hackiness and creativity: You’re constantly generating new ideas and are eager to experiment.