Responsibilities

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other relevant platforms.
• Support YouTube campaign execution, including campaign builds, audience targeting, creative trafficking, testing, and optimization.
• Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives based on established strategy.
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and campaign structure.
• Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth.
• Partner with the Director of Paid Media to execute structured testing plans and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards.
• Partner with internal creative, merchandising, analytics, and marketing teams to support campaign needs and business priorities.

Requirements

• 1-3 years of hands-on paid social or digital marketing experience.
• Strong working knowledge of Meta Ads
• Experience with campaign setup, optimization, budget management, reporting, and performance analysis.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• High attention to detail and strong organizational and QA skills.
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work independently while collaborating within a broader paid media team.
• Strong written and verbal communication skills.
• E-commerce or direct-to-consumer experience is preferred.

Benefits

• Competitive Benefits • Fitness Center Reimbursement • Product Discounts