Paid Search Strategist (Remote)

Orlando, FL (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize paid media programs across search, social, and display, translating client goals into scalable campaigns and data-informed decisions.

  • Manage cross-channel paid search, display, and video campaigns across Google, Bing, Facebook, LinkedIn, and others to meet and exceed client targets.
  • Collaborate with Digital Marketing & Analytics leadership and cross-functional teams to align strategy, creative, and analytics with business goals.
  • Drive testing, optimization, and adaptability to improve performance across diverse industries.

Job Description

Own and optimize paid media programs across search, social, and display, translating client goals into scalable campaigns and data-informed decisions.

  • Manage cross-channel paid search, display, and video campaigns across Google, Bing, Facebook, LinkedIn, and others to meet and exceed client targets.
  • Collaborate with Digital Marketing & Analytics leadership and cross-functional teams to align strategy, creative, and analytics with business goals.
  • Drive testing, optimization, and adaptability to improve performance across diverse industries.
&Barr logo

&Barr

&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida’s oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida’s Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 67 years in business, &Barr’s headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency. For more information, visit www.andbarr.co.

Founded in 1957
Orlando, Florida, USA
157 employees (39 in marketing)

Traffic Signals

Monthly Visitors
8.5K
Traffic Source Mix
Search
45.3%
Direct
49.5%
Referral
3.5%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~157

Marketing Team

Marketing Team Size
28 (18% of company)

Recent News