Responsibilities

• Strategy and execution for a defined slice of our portfolio. Three to five accounts at any given time, ranging from $1K/mo to $40K/mo in spend, across Google Ads and Microsoft Ads.
• Weekly per-account performance write-ups in our .docx format, plus monthly client-ready summaries. Ad-hoc deep dives when a campaign breaks or an opportunity surfaces.
• Direct client communication: written updates, scheduled review calls, and the occasional strategy presentation to senior stakeholders (CMOs, founder-CEOs, directors of marketing at device manufacturers).
• End-to-end campaign work: account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback.
• Cross-platform sanity: when Triple Whale and GA4 disagree on the same campaign, you can decompose the gap and defend a working figure in the report.
• Proactive opportunity surfacing across the portfolio: branded budget unlocks, PMax channel shifts, Demand Gen tests, geo or bidding migrations.

Requirements

• 5+ years managing paid search at an agency, with at least one role where you owned client relationships independently.
• Strong command of Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads. Smart Bidding fluency is non-negotiable.
• Demonstrated work across both lead gen and eCommerce. We need both, on the same person.
• Comfort with attribution complexity: GA4, platform-reported conversions, cross-source reconciliation, and passing familiarity with post-click pixel tools (Triple Whale, Northbeam, or similar).
• Remote work track record with strong written communication. Most of our client work happens in writing.

Preferred

• Vertical depth in medical aesthetics, DTC eCommerce on Shopify, regulated retail (cannabis, alcohol), or B2B SaaS.
• Looker Studio comfort, or willingness to inherit dashboards built in it.
• Experience working in non-USD accounts (CAD, EUR, AUD). Currency and market nuance is real.
• Paid social literacy (Meta, LinkedIn) as a complement, not as a primary skill.
• Google Ads certification. We read it as a baseline signal, not a differentiator.