Paid Search Strategist at Fountain Digital | Cleveland, OH

Fountain Digital

Paid Search Strategist

Cleveland, OH (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Owns paid search execution for assigned clients end to end, tying tactics and budgets to down-funnel outcomes while coordinating with the Paid Media Manager.

Growth Infrastructure: Build and optimize Google Ads, Microsoft Ads, and Meta campaigns with keyword research, bid management, and ad copy.
Demand Generation: Proactively identify optimization opportunities, schedule weekly reviews, and adjust budgets and tactics to improve ROI.
Reporting & Insights: Surface findings for monthly client reports and recommend strategic adjustments.

Job Description

Develops, executes, and manages paid search campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—and supports paid social and display activation under the Paid Media Manager’s direction.
Focuses primarily on paid search, with the ability to activate and manage paid social and display.
Mentors Associate team members on assigned accounts and reviews their work for accuracy and quality.
Executes ongoing optimizations and campaign adjustments for assigned accounts, aligned with strategy and business goals.
Delivers polished, accurate final deliverables.
Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; performs QA and final review for accuracy.
Proactively reviews campaigns on a weekly basis and identifies optimization opportunities, mapping out a plan to complete.
Manages weekly campaign optimization for assigned accounts—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap.
Contributes to monthly client reporting by surfacing insights and recommending optimizations and strategic adjustments.
Conducts keyword research, bid and budget management, ad copy development, and ongoing search-term and negative-keyword management.

Fountain Digital

Fountain Digital is a digital marketing agency fueled by data and technology -- driving results through advanced strategies in SEO, paid media, web design, marketing automation, CRM integration and analytics. We're data OBSESSED and committed to bringing expertise and value to every client engagement. Contact us today to learn how we can partner with you to meet and exceed your business goals.

Founded in 2023

Independence, Ohio, USA

57 employees (27 in marketing)

fountaindigital.com