Paid Search Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search execution and reporting to meet client goals.

  • Own paid search execution and reporting aligned to client goals.
  • Must have 3–5 years independent paid search experience in regulated industries.
  • Strong measurement skills with Google Ads, Analytics, and Excel; English fluency.

Job Description

Responsibilities

  • monitoring, managing, reporting, and supporting planning for paid search programs.
  • ensuring a flawless execution and reporting approach that aligns with campaign goals and objectives.
  • accurately executing programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives.

Requirements

  • Minimum (3-5) years of experience independently executing paid search programs through all stages
  • Experience in running campaigns for highly regulated industry
  • Strong understanding of Search Engine Marketing mechanisms and optimization techniques
  • Experience with the US market
  • Fluent English – written and oral
  • Understanding of metrics and analytical thinking
  • Strong attention to details
  • Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
  • Note: We are only interested in candidates with (3-5) years of experience INDEPENDENTLY running paid search programs (owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and supported planning). They must have very good written and spoken English and be comfortable analyzing and interpreting data.

Preferred

  • Working knowledge and experience using Tableau
  • Experience in the pharmaceutical/healthcare category
  • Working knowledge of SEO concepts and inner workings
  • While not required, experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued
Underscore Marketing logo

Underscore Marketing

Underscore was founded in 2002 and is a worldwide strategic media company providing marketing solutions by an integrated team of cross-media specialists. Our leadership team is deeply rooted in the industry and has been recognized by Inc. 500, KPMG, Pharma360, MM&M, and more for its innovation and success in delivering strong media results for clients.We focus on providing accountable solutions for clients primarily in the health & wellness, healthcare, and pharma space. We focus on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI) by combining the latest in ad technology with human-led insight. We're passionate about our craft and we want people to know the value we bring to their business.

Founded in 2002
New York, New York, USA
85 employees (29 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
24.4%
Direct
54.7%
Referral
6.6%
Social
12.7%
Paid
1.3%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
28 (33% of company)