Paid Search and Social Specialist

USA (Remote)

$60K/yr – $70K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid search and social optimization for client campaigns and collaborate with cross-functional teams to improve ROI while staying within budgets.

  • Own audits and daily adjustments to campaigns.
  • Must-have: 1 year of Google Ads/Meta Ads experience.
  • Standout: Agency environment experience and ability to work with OEM reimbursement processes.

Job Description

Responsibilities

  • Being trained and mentored by top specialists to hone your craft.
  • Get the best possible paid search and social media advertising results for our clients, delivering campaigns that generate higher ROI with low cost per conversion.
  • Evaluating website traffic and paid accounts to identify opportunities for improvements.
  • Collaborating with a cross-functional team of SEOs, writers, designers, and developers on new experiments, client work, and more.
  • Implementing account/campaign audits & manually adjusting campaigns daily.
  • Conducting client calls to gather information and present SEM and Social strategies and results.
  • Utilizing tools such as Google Ads, Google Analytics, etc in conjunction with other paid search and social tools to analyze sets of data for campaign improvements.
  • Budget pacing to allocate a consistent rate of spending throughout the month without going outside the monthly budget.
  • Managing monthly reimbursement processes, including gathering materials, submitting claims.
  • Generating reports from Google Ads & Meta (keyword reports, Meta reporting, current ad images) for submission.

Requirements

  • Has 1 year of Paid Search / Google Ads Experience
  • Has 1 year of Meta Ads experience
  • Is detail oriented, research-minded, and has strong communication skills
  • Can demonstrate advanced knowledge of Google Ads and Meta/Facebook Ads Manager
  • Has past experience in an agency environment
  • Working knowledge of Google Data Studio, Google Analytics, and Google Ads Editor
  • Has a proven ability to work with clients
  • Is experienced in Google Tag Manager (for conversion setup/testing) and Google Merchant Center (for inventory/product feeds)
  • Candidates must be located in the United States

Preferred

  • Bonus points if you can show us some results and campaigns you’ve run or have worked in the automotive vertical.

Benefits

  • 1 00% Employer-Covered Medical, Dental and Vision Insurance options
  • 401(k) with 4% Employer Match (90-day tenure eligibility)
  • Remote work environment
  • Continuing education stipend
  • Equipment stipend
Honest Digital logo

Honest Digital

Honest Digital is an award-winning digital marketing and SEO agency dedicated to helping automotive dealers and small businesses reach their digital goals. We value honesty and transparency above everything else in our work and will work tirelessly to drive your business to new heights.We are the proud recipients of the "Best Large SEO Agency" award at the 2024 US Search Awards. We've also won:Best Local Campaign (SEO)Best Use of Search - AutomotiveBest Low Budget Campaign (PPC)

Founded in 2019
Asheville, North Carolina, USA
63 employees (37 in marketing)

Traffic Signals

Monthly Visitors
761
Traffic Source Mix
Search
29.2%
Direct
46.9%
Referral
5.9%
Social
16.5%
Paid
1.5%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
32 (51% of company)