Responsibilities

• Serve as the Paid Search team's subject matter expert and primary owner of tracking, tagging, conversion measurement, and pixel governance.
• Configure, implement, and maintain tracking solutions across SA360, CM360, Google Ads, and Microsoft Ads, including Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click tracking frameworks.
• Partner with AdTech, Technology, Analytics, Measurement, Data Governance, and Marketing Controls teams to deploy and manage tags through enterprise tag management systems, including Tealium, Ensighten, and Adobe.
• Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures to ensure accurate and scalable tracking.
• Lead end-to-end QA, validation, and troubleshooting of tracking implementations across websites, landing pages, and digital properties, utilizing debugging and validation tools to identify and resolve issues.
• Investigate and resolve tagging, attribution, and reporting discrepancies across media platforms, Floodlight reporting, analytics tools, and internal reporting systems.
• Maintain tracking inventories, implementation guides, playbooks, SOPs, and QA documentation to support operational excellence, regulatory compliance, and audit readiness.
• Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement while ensuring adherence to privacy, legal, risk, and marketing control requirements.
• Identify and implement opportunities to automate measurement, QA, and operational workflows to improve efficiency, scalability, and data quality.
• Provide technical leadership and consultation for new technology implementations, website enhancements, measurement initiatives, and cross-functional projects.

Requirements

• 5+ years of experience in digital marketing technology, ad operations, measurement implementation, tagging, tracking, or marketing technology.
• Hands-on experience with SA360 Floodlight, Campaign Manager 360 (CM360), Google Ads conversion tracking, Microsoft Advertising UET tags, and enterprise tag management systems such as Tealium, Ensighten, and Adobe.
• Strong knowledge of conversion tracking, attribution, pixel implementation, QA, troubleshooting tracking discrepancies, and digital measurement frameworks.
• Technical understanding of web technologies, including JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
• Experience with Google Analytics, Adobe Analytics and consent and privacy management platform.
• Experience supporting enterprise-scale measurement, attribution, and tag governance programs, preferably within financial services or another highly regulated industry.
• Bachelor’s/University degree required
• Proven ability to collaborate effectively across Media, AdTech, Analytics, Measurement, Technology, Data Governance, and Marketing Controls teams.

Preferred

• Google Marketing Platform certifications are a plus.

Benefits

• We support our employees in maintaining a healthy work-life balance through our hybrid work model, allowing you to work 3 days in the office and 2 days remotely.
• You will have access to a wealth of learning and development resources to help you grow your career and stay at the forefront of digital marketing technology.
• Your work will directly contribute to the growth and innovation of Citi’s largest market, the U.S. Consumer Cards business.
• We provide a competitive benefits package and a firmwide commitment to employee well-being, with programs and resources to support your financial and personal health.