Responsibilities

• - Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends, risks, and optimization opportunities.
• - Review search terms, keyword strategy, targeting, bidding, and conversion performance to support stronger campaign results.
• - Partner with agency and global COE teams to recommend data-driven campaign improvements.
• - Evaluate performance using metrics such as CPA, CPL, CVR, CPC, ROAS, lead quality, and conversion trends.
• - Investigate performance issues, identify root causes, and translate findings into clear recommendations.
• - Support testing, CRO, attribution, forecasting, and performance reporting.
• - Collaborate with paid, owned, organic, analytics, and agency partners to improve national media effectiveness.
• - Support alignment between paid search and broader search/organic initiatives.
• - Communicate performance insights and recommendations to internal stakeholders.

Requirements

• - Bachelor’s degree in Marketing, Business, Communications, or related field strongly preferred.
• - At least two years of hands-on experience with paid search experience with Google Ads and Google Analytics.
• - Experience working in a digital media, paid search, or performance marketing agency.
• - Demonstrated understanding of paid search performance metrics including CPA, CPL, CVR, CPC, ROAS, and lead quality.
• - Experience analyzing campaign performance and translating data into recommendations.
• - Experience with testing, optimization, conversion tracking, or lead generation marketing.
• - Strong analytical thinking, attention to detail, and ability to explain the specific actions and results behind prior campaign work.

Preferred

• - Experience supporting national, multi-location, retail, direct-to-consumer, or franchise/corporate marketing environments.
• - Familiarity with Performance Max, Demand Gen, Microsoft Ads, Google Tag Manager, Power BI, Adobe Analytics, Looker Studio, attribution measurement, or related platforms.
• - Experience with conversion rate optimization, A/B testing, landing-page optimization, and broader paid/organic search collaboration.
• - Curiosity about evolving search behavior, including AI-driven changes to search and customer discovery.
• - A performance-driven mindset with the ability to investigate problems, challenge assumptions, and continuously look for ways to improve results.

Benefits

• - Health & Financial: Medical, Dental, Vision, 401(k) with company match, family hearing aid benefits, and tuition reimbursement.
• - Work-life Balance: Generous vacation, safe and sick leave, paid holidays, paid volunteer time off, parental leave and bereavement.
• - Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP), providing holistic support for you and your family.
• - Career Development: Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training.
• - Commuter Support: Reimbursement for transportation (parking downtown, bus or train).