Paid Search Director (B2B)

USA (Remote)

$110K/yr – $150K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Own and lead senior-level paid search strategy for complex B2B engagements, driving campaign architecture, performance optimization, forecasting, and cross-functional alignment with strategy, analytics, and creative teams.

  • Own campaign architecture, optimization, and execution oversight across SA360, Google Ads, and Microsoft Ads
  • Partner with Strategy, Analytics, Creative, and channel leads to ensure integrated marketing alignment
  • Mentor and manage the Paid Search team while delivering executive-ready recommendations

Job Description

Responsibilities

  • Serving as a senior strategic partner and extension of clients’ marketing organizations, leading paid search strategy, performance management, and business planning across complex B2B engagements
  • Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
  • Managing complex account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
  • Navigating multiple stakeholder groups, business priorities, and evolving growth objectives across B2B client engagements
  • Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
  • Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
  • Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
  • Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
  • Leading, developing, mentoring, and supporting Paid Search team members through coaching, career development, quality assurance, prioritization, and performance management
  • Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business

Requirements

  • 4+ years of experience managing B2B paid search programs within agency and/or client-side environments
  • Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members
  • Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses
  • Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization
  • Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities
  • Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders
  • Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities
  • Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$110K/yr – $150K/yr

Taken straight from the job posting.

See all Wpromote salaries

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~684

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Paid Search Director (B2B)

Wpromote · USA · Remote