Responsibilities

• Setup, monitor and tune pay-per-click (PPC/SEM) campaigns on Google, Bing, and social media
• Utilize Google Analytics to shape digital strategies and maximize ROI
• Provide creative and innovative marketing ideas, concepts and designs to support customer goals and objectives
• Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns
• Manage search campaigns and analyze underlying data to continuously improve performance
• Perform research and analysis to gain data-driven insights about search engine visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection
• Create custom reports and ad-hoc traffic analyses based on site goals to measure website performance

Requirements

• Strong analytical and marketing skills
• Confident with written & oral communication, especially as it pertains to customer management
• Experience analyzing and presenting data
• Self-motivated, positive personality with excellent interpersonal skills
• Past Sales or Project Management experience a plus
• Ability to work on numerous concurrent projects while still hitting deadlines
• Candidates should reside in Greensboro or Wilmington, NC area; outside area considered but no relocation assistance

Preferred

• Prior experience managing paid campaigns is a plus, but not required
• Training will be provided

Benefits

• flex-time schedules
• work from home options
• health club membership
• casual work environment
• company-wide profit-sharing bonus program
• 100% insurance coverage (health, dental, vision)
• 401(k) plan with a generous company match
• 10 paid holidays (including birthday holiday)
• ample supply of PTO
• weekly trivia contests
• fun monthly social events