Responsibilities

• Own paid search performance and execution for ~3-8 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
• Proactively identify growth opportunities and performance gaps, implementing optimizations across campaign types, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
• Lead client communications, providing strategic insights, performance updates, and recommendations on testing and optimization
• Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets
• Translate analytical insights into clear, actionable, strategic recommendations that shape campaign strategy
• Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to inform broader paid search strategy
• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
• Integrate AI-driven tools and automation into analysis, campaign strategy, and execution (including smart bidding, generative creative, and use of AI tools) to drive efficiency, unlock new growth opportunities, and continuously improve performance outcomes
• Perform other duties as assigned

Requirements

• Bachelor's degree and at least 5 years of professional experience, with at least 3 years focused on paid search
• OR
• Master's degree and at least 4 years of professional experience, with at least 2 years focused on paid search
• Essential Qualifications:
• - Deep expertise in paid search platforms (Google Ads, Microsoft Advertising) and hands-on experience with conversion tracking and GA4
• - Proven ability to analyze data and translate insights into strategic, high-impact campaign decisions
• - Track record of leading paid search account management, providing strategic guidance, and influencing marketing decisions at a senior level
• - Proven creative problem-solving skills to overcome challenges and deliver strong results
• - Exceptional written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
• - Passion for delivering high-quality client service, with the ability to mentor junior team members, drive innovation, and contribute to broader business goals
• - Advanced proficiency in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data
• - Eagerness to learn and experiment with new tools, technologies, and approaches in the digital marketing space
• - Embodiment of ROI’s core values and readiness to actively and enthusiastically contribute to a collaborative team environment

Benefits

• - Work-life integration supported by a hybrid work environment and core office hours
• - Thoughtfully designed workspace for collaboration, deep work, and downtime
• - 20 days of PTO with incremental increases as your ROI career progresses
• - 10 paid holidays
• - Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
• - Paid disability and life insurance
• - Monthly education bonus
• - Training and mentorship programs designed for personal and professional growth
• - Team lunches twice per quarter
• - Quarterly team builders
• - Fully stocked kitchen and catered weekly lunch
• - Eco-friendly office with onsite gym and game room