Paid Performance Marketing Manager – Meta, PPC & LSA

USA (On-site)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Description

Responsibilities

  • Meta Ads – Facebook & Instagram Execute and optimize Meta campaigns across Blue Haven markets.
  • Build and launch campaigns in Meta Ads Manager
  • Manage lead generation and conversion campaigns
  • Build prospecting and retargeting audiences
  • Manage Custom Audiences and Lookalike Audiences
  • Execute geographic targeting for individual markets
  • Build and test Instant Forms and website conversion campaigns
  • Monitor campaigns and make daily optimizations
  • Test: Creative; Video; Copy; Hooks; Offers; CTAs; Audiences; Lead forms
  • Identify winning creative and audience combinations

Requirements

  • 3–5+ years of hands-on paid media experience
  • Strong experience directly managing Google Ads
  • Strong experience directly managing Meta Ads
  • Experience with Google Local Services Ads
  • Proven experience generating leads through paid advertising
  • Experience managing and optimizing meaningful advertising budgets
  • Strong understanding of campaign structure, targeting, bidding, and optimization
  • Experience analyzing CPL, CPA, conversion rates, and ROAS
  • Experience with conversion tracking and attribution
  • Ability to manage multiple accounts, campaigns, or locations simultaneously

Preferred

  • Experience in the following is preferred: Home services; Construction; Home improvement; Real estate; Luxury consumer services; High-ticket lead generation; Multi-location or franchise businesses
Blue Haven Pools & Spas | Offices Coast to Coast logo

Blue Haven Pools & Spas | Offices Coast to Coast

CUSTOM POOL BUILDER: AFFORDABLE INGROUND SWIMMING POOLS & REMODELSA trusted name since 1954, Blue Haven Pools offices across the U.S. build in-ground pools (gunite/shotcrete) with superb quality, exceptional value, and the best warranties in the industry. Tens of thousands of homeowners have turned to their local Blue Haven team for a fuss-free, state-of-the-art pool & spa or expert remodel. EXCEPTIONAL VALUEBlue Haven clients benefit from our exclusive, time- & money-saving SmartFeaturesTM. These high-tech options enhance your pool's beauty, automate care, conserve water and energy, and purify with virtually no chlorine.Along with complete gunite pool design & construction, offices can also coordinate a complete backyard makeover.FREE BROCHURE, ESTIMATE & VIRTUAL 3-D DESIGNBlue Haven offices offer a free color brochure, in-home estimate, and virtual reality 3-D pool design presentation. Where available, they can also help arrange pool-financing programs (oac).Design & construction offices build in-ground custom pools and serve major markets in:Alabama • Arizona • Arkansas • California • Connecticut • Delaware • Florida • Georgia • Illinois • Indiana • Kansas • Kentucky •Louisiana • Maryland • Mississippi • Missouri • Nevada • New Jersey • New York • North Carolina • Oklahoma • Pennsylvania • South Carolina • Tennessee • Texas • Virginia • West Virginia

Founded in 1954
San Diego, California, USA
290 employees (42 in marketing)

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

See all Blue Haven Pools & Spas | Offices Coast to Coast salaries

Marketing Team

Marketing Team Size
2 (1% of company)
Median Tenure
12.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
93.1K
Monthly Google Ads Budget
$23.3K
Traffic Source Mix
Search
53.1%
Direct
36.8%
Referral
6.2%
Social
2.4%
Paid
1.3%

Headcount Trend

Current headcount: ~287
Blue Haven Pools & Spas | Offices Coast to Coast logo

Paid Performance Marketing Manager – Meta, PPC & LSA

Blue Haven Pools & Spas | Offices Coast to Coast · USA · On-site