Paid Performance Creative Director at AP MAX INC | USA

Paid Performance Creative Director

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end paid creative strategy and production across major performance channels with AI-enabled tooling.

Lead cross-channel creative strategy and art direction with data-driven testing and platform standards.
Deep platform expertise across Meta, YouTube, TikTok, Pinterest, CTV/OTT, and linear TV.
Mandatory use of AI tools to accelerate creative production and iteration.

Deep, hands-on knowledge across Meta, YouTube (In-Stream & Pre-Roll), YouTube Shorts, TikTok, Pinterest Ads, CTV/OTT, and Linear TV.
Creative Strategy & Art Direction
Lead end-to-end creative strategy for all paid performance channels, setting the vision for messaging, visuals, format, and tone
Provide hands-on art direction for video, static, and motion creative — guiding internal teams and external agencies/freelancers
Own the creative brief process: translating performance data and audience insights into actionable creative direction
Define platform-specific creative standards and maintain a living playbook for every channel
Partner with brand, product, and growth teams to ensure creative is both on-brand and conversion-optimized

10+ years of experience in performance creative, paid media creative strategy, or a hybrid creative/growth role
Demonstrated track record managing $5M+ in annual paid media spend with measurable creative impact on ROAS/CAC
Deep platform expertise across Meta (including Andromeda mechanics), YouTube, YouTube Shorts, TikTok, Pinterest, CTV/OTT, and linear TV
Hands-on experience with creative analytics tools (Meta Ads Manager, YouTube Studio, TikTok Ads Manager, Triple Whale, Northbeam, or similar)
Strong art direction portfolio with examples spanning video, static, UGC-style, and motion creative
Experience building and leading creative teams — including managing external agencies and production vendors
Proven, demonstrable use of AI tools in a professional creative workflow (portfolio examples or case studies required)
Ability to move fast without sacrificing quality — comfortable in a high-velocity, test-and-learn environment
Exceptional communication skills — able to present creative rationale and performance insights to C-suite stakeholders

Experience in DTC, e-commerce, fintech, or subscription-based growth marketing environments
Familiarity with programmatic creative and dynamic creative optimization (DCO) platforms
Background in or exposure to influencer marketing and UGC content strategy at scale
Hands-on video editing or motion design skills (even if you now direct rather than execute)
Experience with TV ad production — from concept through broadcast delivery
Knowledge of creative localization for international markets