Responsibilities - Campaign Execution: Work directly within Meta Ads Manager to set up, structure, and launch new ad campaigns targeting athletes, parents, and coaches. - Ideation & Creative Strategy: Brainstorm and map out compelling ad concepts, hooks, and angles that make users stop scrolling. - Performance Audits: Dive into the data of past and current campaigns to find out what’s working, where we are losing efficiency, and where the low-hanging fruit is. - Monitoring & Optimization: Track key performance indicators (ROAS, CAC, CTR) and collaborate on optimizing bids, audiences, and creatives to maximize budget efficiency. - Lean Strategy Testing: Learn to run smart, lean ad tests to validate hooks and concepts before scaling spend. Requirements - Locally Based: You live in the St. Petersburg / Tampa Bay area and are available for flexible, local in-person strategy alignment sessions. - Sports Minded: You have a deep understanding of or genuine passion for college sports, athletic recruiting, or the student-athlete journey. - Meta-Literate: You already know your way around Meta Ads Manager. You understand the basics of custom audiences, pixel tracking, and lookalikes, and you're ready to master them in a real-world setting. - Eager & Autonomous: You don’t want to be micromanaged. You are proactive, love solving puzzles, and aren’t afraid to bring new strategic ideas to the table. - Analytical + Creative: You enjoy looking at data to see why a campaign is performing, but you also have an eye for what makes an engaging visual hook.