Paid Media Strategist at University of Pittsburgh | Pittsburgh, PA

University of Pittsburgh

Paid Media Strategist

Pittsburgh, PA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive Pitt EDGE enrollment through paid media strategy, budgeting, and optimization across Google Ads, Meta, LinkedIn, and display.

Own media planning, buys, and ongoing optimization to hit ROAS and CPA targets.
Must-have: 5+ years in paid media with multi-channel experience.
Standout: Cross-functional collaboration with creative and data-driven optimization.

Job Description

Responsibilities

drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms.
develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display
place media buys, manage campaigns, and conduct ongoing optimizations.
monitor campaign performance and adjust bids, targeting, and creative.
manage paid media budget allocation across channels. conduct A/B testing on ad creative and landing pages
report on ROAS (Return on Ad Spend) and cost per acquisition
stay current on platform updates and advertising best practices
collaborate with creative team on ad development

Requirements

Bachelor's Degree
5 years of experience

University of Pittsburgh

The University of Pittsburgh is a top-ranked, public institution in Pennsylvania and a member of the Association of American Universities of leading research universities. With our discoveries, we are recognized as one of the most innovative universities in the world. We invent the paths of the future and forge ahead.Pitt is a member of the Association of American Universities (AAU), which comprises 62 preeminent doctorate-granting research institutions in North America.

Pittsburgh, Pennsylvania, USA

19K employees (777 in marketing)

www.pitt.edu/pittwire