Responsibilities

• Manage and optimize cross-channel paid media campaigns including Search, Performance Max, YouTube, Display, Demand Gen, and programmatic DSP platforms
• Execute bid, budget, targeting, creative, audience, and keyword optimizations
• Identify and pause underperforming keywords, ads, placements, and campaigns
• Monitor pacing and performance across channels to ensure efficient budget allocation
• Apply learnings across accounts to improve performance at scale
• Provide strategic recommendations and performance insights to internal teams and clients
• Monthly client reporting

Requirements

• Proven experience managing multiple accounts simultaneously
• Strong knowledge of Search and Performance Max optimization
• Ongoing working understanding of programmatic DSP platforms and campaign management fundamentals
• Experience managing YouTube, Display, and Demand Gen campaigns
• Comfortable working in MCC environments and using Google Ads Editor
• Experience optimizing toward lead-generation goals for both B2B & B2C
• Ability to analyze performance trends and take decisive action

Preferred

• Hands-on experience managing campaigns within programmatic DSPs (e.g., The Trade Desk, DV360, or similar platforms)
• Experience with audience segmentation, contextual targeting, and retargeting strategies
• Experience managing high-volume, geo-targeted campaigns
• Familiarity with season demand and call-driven accounts