Own and optimize Pitt EDGE's paid media program to drive enrollment pipelines for online and graduate programs, balancing strategy with hands-on execution and data-driven optimization.

• Paid media strategy across Google Ads, Meta, LinkedIn, and programmatic channels to maximize qualified leads and ROAS.
• End-to-end execution: media buying, campaign management, testing, bid/targeting optimization, and landing-page improvements.
• Performance reporting and platform optimization: monitor results, adjust budgets, and collaborate with creative teams on ad development.