Paid Media Strategist

Kansas City, MO (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end paid media campaigns across multiple channels, driving growth for diverse clients through testing, optimization, and data-driven decision making.

  • Own strategy, execution, and optimization of paid media across search, social, video, and programmatic channels.
  • Collaborate with creative and analytics to improve performance and reporting across campaigns.

Job Description

Responsibilities

  • Build, launch, and optimize paid advertising campaigns across:
  • Google Ads
  • Microsoft Ads (Bing)
  • Meta (Facebook & Instagram)
  • YouTube
  • Performance Max
  • Demand Gen
  • OTT/CTV platforms
  • Programmatic Display
  • Manage campaign budgets ranging from hundreds to tens of thousands of dollars per month.

Requirements

  • 1–3 years of paid media experience (agency experience preferred)
  • Experience managing Google Ads campaigns
  • Experience managing Meta advertising campaigns
  • Working knowledge of Google Analytics 4
  • Experience using Google Tag Manager
  • Understanding of conversion tracking and attribution
  • Experience with keyword research and campaign optimization
  • Excellent analytical and problem-solving skills
  • Strong attention to detail
  • Ability to manage multiple clients simultaneously

Preferred

  • Microsoft Ads experience
  • Performance Max experience
  • Google Merchant Center experience
  • Vehicle Listing Ads experience
  • Looker Studio reporting experience
  • Meta Conversion API experience
  • Experience with CRM integrations
  • Experience working with GTM custom events and data layer implementations
  • Familiarity with SEO fundamentals
  • Experience with SEMrush, BrightLocal, or similar tools

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
Martin City Marketing logo

Martin City Marketing

5.0 Glassdoor

A marketing company that focuses on innovation, imagination, and originality. We believe big ideas make small business happen.

Kansas City, Missouri, USA
40 employees (28 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
43.6%
Direct
40.9%
Referral
5.1%
Social
9.6%
Paid
0.8%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
21 (53% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1