Responsibilities

• Support patient enrollment through thoughtful campaign planning and hands-on execution
• Manage and optimize paid media campaigns, analyze performance, and share insights that help the team identify opportunities, address risks, and improve enrollment outcomes
• Manage sizable, six-figure-or-larger media budgets and make day-to-day decisions about pacing, allocation, targeting, creative testing, and optimization
• Own paid media strategy and day-to-day campaign decisions within your portfolio of studies
• Move quickly when the data supports a change, while partnering with leadership on broader company priorities, investment decisions, and overall enrollment strategy
• Take accountability for results
• Make sound decisions with incomplete information, stay calm when priorities compete, and operate through some ambiguity
• Influence study enrollment, resource allocation, and whether more patients gain access to potential new treatments

Requirements

• Bachelor’s degree in marketing, business, communications, or an equivalent field or combination of experience
• 3+ years of experience managing paid media campaigns. We are also open to exceptional candidates with slightly less experience who demonstrate rapid growth and strong hands-on capability
• Hands-on media buying experience, including setting up, executing, and optimizing campaigns in Meta
• Demonstrated success managing a portfolio with six-figure or larger paid media budgets across platforms such as Meta and Google
• Experience with lower-funnel performance marketing and/or direct response campaigns
• Strong proficiency in performance marketing analytics, attribution, reporting, and campaign operations
• Advanced analytical skills and the ability to translate data into actionable business recommendations
• Experience developing testing roadmaps and using experimentation to improve performance
• Strong media planning abilities, including identifying cost-effective strategies for reaching niche audiences
• Exceptional written and verbal communication skills, including presenting recommendations to business stakeholders

Preferred

• Experience setting up and optimizing campaigns across multiple channels and demand-side platforms
• Experience in an agency, ad tech, or similarly high-performance media environment
• Experience across multiple industries or campaign types
• Experience in clinical research, healthcare, SaaS, e-commerce, consumer marketing, lead generation, direct response, recruitment marketing, or another performance marketing environment
• Clinical research or healthcare experience is not required. We are more interested in an exceptional growth marketer with strong strategic thinking, analytical ability, business acumen, and the adaptability to learn a complex new space
• Coffee drinkers preferred…Tea drinkers accepted

Benefits

• Medical, Dental, Vision
• Generous Paid Time Off that builds throughout your career with the company
• No nights or weekends
• 401K (+ discretionary match/profit sharing)
• Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and giving the team the visibility and control to maximize earnings by hitting team goals
• Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn’t like free travel?)