Responsibilities

• Plan, launch, and manage paid media campaigns across Google Ads, Meta, connected TV, and YouTube, with occasional programmatic involvement
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts and catching issues before they become problems
• Set up campaigns correctly from the start, with proper structure, tracking, naming conventions, and attribution, so the data you're working with is trustworthy
• Proactively adjust bids, budgets, targeting, and creative based on performance signals, without waiting to be told
• Stay current on platform changes, new features, and best practices across Google and Meta
• Develop media strategies that align with client goals, not just platform defaults
• Test audiences, creative variations, and bidding strategies methodically, and apply what you learn across accounts
• Make clear recommendations on where to invest, where to pull back, and why, backed by data and stated with confidence
• Bring ideas to the table proactively, not just when asked
• Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency

Requirements

• Agency Experience: 3+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered.
• Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic a strong plus.
• Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
• Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early, and you act on them without being asked.
• Reporting Infrastructure: You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility.
• Data Storytelling: You don't just report numbers. You explain what happened, why it happened, and what you're doing about it, in language clients actually understand.
• Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
• AI-Integrated Workflow: You're using AI tools to work smarter, whether for research, reporting, copy testing, or strategy, and you can speak to how it's made your work better.
• Multi-Industry Fluency: Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives.
• New England-Based: This is a hybrid role with set in-office days and occasional in-person client collaboration. Must be located in New England.

Benefits

• Competitive Salary.
• Profit Sharing. Our success is your success.
• Retirement. Savings plan with a 4% company match.
• Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
• Optional HSA. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses.
• Home Office Setup. Get a laptop + 50% reimbursement for home office equipment.
• Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays.
• Paid Time Off. Minimum three weeks of paid time off per year.
• Paid Leaves. Paid parental, medical, bereavement, and other types of leave.
• Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.