Paid Media Strategist (5 years Google and Facebook Ads experience required)

USA (Unknown)

$65K/yr – $75K/yrMid Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the paid search engine plan to performance, from quarterly tests to bid optimization, ad copy and landing page content, plus data-driven reporting and rapid troubleshooting, with direct client engagement in weekly calls and QBRs.

  • Paid Search Ownership: build quarterly test plans, optimize bids and budgets, write ad copy, and manage keyword cost benefits.
  • Reporting & Troubleshooting: track performance, analyze data across GA/Looker Studio, and resolve discrepancies quickly.
  • Client & Content Collaboration: lead weekly calls, coordinate landing page content for quality score and SEO, and support QBRs with insights.

Job Description

Responsibilities

  • Develop quarterly test plans
  • Lead client communication in weekly status calls and QBRs
  • Track, report, and analyze paid search performance
  • Optimize campaign bids, budgets, and ongoing tests
  • Troubleshoot performance discrepancies
  • Search engine content evaluation and optimization
  • Write ad copy for paid search engine marketing campaigns
  • Write landing page content for quality score optimization
  • Perform keyword cost benefit research for PPC and SEO projects

Requirements

  • Sense of humor
  • Strong analytical skills
  • Strong organizational skills
  • Excellent written and communication skills
  • Excellent Excel and Power Point skills
  • Ability to work autonomously
  • Five years experience with Google Ads
  • Five years experience Meta Ads
  • Five years experience Google Analytics
  • Five years experience Looker Studio

Preferred

  • Bachelor's (Preferred)
  • Merchant Center: 2 years (Preferred)
  • Experience in an advertising agency environment is a plus
  • Experience with social media advertising platforms is a plus

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
Moving Traffic Media logo

Moving Traffic Media

At Moving Traffic Media, we specialize in digital advertising and media performance measurement. We help clients weed through all the digital advertising options, guide them to their true north so they can be present in every digital avenue that makes sense for their target audience. We keep our client's brands, products and services relevant. Having a razor-sharp focus on understanding the world around us and how people connect with it is in our DNA. This is how we're able to see what's next, letting our clients be the first to take advantage of the new opportunities that are emerging all around them. We believe that you shouldn't just thrive in the space and time you're in, you should move forward with it--if not lead it.Moving Traffic Media LLC was officially established in 2014. In 2018, long time friends and colleagues Joe DeVita and Jon Clark became managing parters and now share responsibilities of the agency's day to day management.Joe and Jon worked at Sapient Razorfish, the original and one of the most well-respected digital ad agencies in the world. While each left this agency at different times and for different reasons, the group has always found the work to be rewarding. Collaborating again allows them to share their knowledge and experience from Fortune 500 companies with small- and medium-sized businesses who need help moving their companies forward.

Founded in 2006
White Plains, New York, USA
20 employees (11 in marketing)

Traffic Signals

Monthly Visitors
5.8K

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
10 (50% of company)
Marketing Roles Posted (Last 30 Days)
1