Responsibilities

• Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance
• Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data
• Identify opportunities to improve efficiency and support the growth of high-performing campaigns
• Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting
• Align campaign execution with property-level demand, seasonality, and occupancy goals
• Monitor and analyze campaign performance across Google Ads, Meta, and GA4
• Translate data into clear insights and actionable optimizations
• Track conversions and key performance metrics to improve campaign efficiency
• Support reporting and communicate performance updates to internal teams
• Partner with internal teams to align messaging, offers, and creative with campaign goals

Requirements

• 2–4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns
• Experience building and launching campaigns, including setup, structure, and ongoing optimization
• Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4
• Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates
• Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS
• Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management
• Strong analytical skills with the ability to interpret data and implement optimizations
• High attention to detail and ability to manage multiple campaigns simultaneously

Preferred

• Experience in hospitality, travel, or booking-driven businesses
• Experience managing campaigns with seasonality or fluctuating demand
• Agency or multi-location brand experience