Paid Media Specialist at Informa | New York, USA | $60K/yr – $80K/yr

Informa

Paid Media Specialist

New York, USA (Hybrid)

$60K/yr – $80K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive paid media campaigns across multiple brands with a data-driven optimization mindset and cross-team collaboration.

Own creation and optimization of paid media campaigns across brands
Must-have: Experience with Google Ads, Facebook Ads, LinkedIn Ads, Display
Standout: Collaborative, analytical approach to improve performance

Job Description

Responsibilities

Create and optimize paid media campaigns across multiple brands
Identify growth opportunities to enhance campaign performance
Analyze data to make strategic recommendations
Collaborate with digital marketing teams on integrated strategies
Stay current with industry trends to implement best practices

Requirements

Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)
Campaign creation and management
Keyword planning and research
Budget management
Audience targeting
Data analysis
Google Analytics
Excel and Google tools
Strong communication abilities to explain complex concepts clearly
Analytical mindset and attention to detail

Preferred

Proactive approach to learning and improvement
Natural curiosity about digital marketing
Data-driven decision-making skills
Collaborative spirit
Pride in delivering quality work

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

Informa

Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more. We’re a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. We’re also home to a fantastic, inclusive community of over 14,000 colleagues across 30 countries, and a place where our colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow.Our businesses include Informa Markets, Informa TechTarget, Informa Connect, Informa Festivals and Taylor & Francis, but if you work in one of the specialist markets we serve, you might also know us through our brands. In Pharma, Medical and Biotech, that includes WHX Dubai, CPHI and EBD; in Tech, Enterprise Connect, AI Summit, Black Hat and GDC; in Natural Products, New Hope Network, Vitafoods and Natural Products Expo; in Beauty & Aesthetics, China Beauty Expo and Premier Beauty; in Finance, SuperReturn International, Money20/20, Finovate and IGM; in Research and Advanced Learning, Routledge and F1000; and many more brands in more markets too.

Founded in 1924

London, England, GBR

8.9K employees (2,489 in marketing)

www.informa.com