Responsibilities

• Conduct keyword, audience, competitor, geographic, and industry research to support campaign planning
• Assist with the development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, Reddit, and other relevant platforms
• Stay informed about platform changes, new advertising products, industry trends, and paid media best practices
• Assist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testing
• Complete campaign builds based on approved media strategies, budgets, targeting, creative, and messaging
• Monitor campaign budgets and pacing to ensure accounts remain on track throughout the month
• Review campaign performance regularly and complete optimizations based on established goals and KPIs
• Complete detailed quality assurance checks before and after campaigns launch
• Assist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parameters
• Coordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlines

Requirements

• 2–4 years of experience supporting or managing paid digital advertising campaigns
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of paid search, paid social, display, video, audience targeting, remarketing, and conversion-focused campaign strategies
• Strong analytical skills and the ability to interpret campaign data, recognize trends, and make informed recommendations
• Experience with keyword research, audience research, competitive analysis, and website analytics
• Understanding of key paid media metrics, including impressions, clicks, click-through rate, cost per click, conversions, conversion rate, cost per conversion, and return on ad spend
• Strong attention to detail and a commitment to campaign accuracy
• Excellent organizational and time-management skills
• Ability to manage multiple client accounts, deadlines, and priorities simultaneously
• Strong written and verbal communication skills

Preferred

• Familiarity with additional platforms such as LinkedIn Campaign Manager, Pinterest, TikTok, YouTube, or programmatic advertising is a plus
• Experience with Google Analytics 4, Google Tag Manager, Data Studio, call-tracking platforms, or reporting dashboards is a plus
• Relevant Google, Meta, or other platform certifications are preferred but not required

Benefits

• Hybrid work schedule
• 12 paid holidays
• Generous paid time off
• Group healthcare insurance, including dental and vision
• Simple IRA plan with company matching
• Ongoing training and professional development support