Responsibilities

• Execute paid influencer campaigns across Meta, TikTok, and YouTube, including the setup of creative assets, hooks, and formats based on platform best practices.
• Monitor and optimize ad performance by managing audience targeting, budget allocation, and campaign structure for maximum efficiency.
• Own the whitelisting/allowlisting process, which includes requesting Partnership Ad codes and TikTok Spark Ad codes from creators, tracking authorization status, troubleshooting rejected or expired permissions, and re-requesting as needed to keep campaigns running without delay.
• Support Strategy and Client Services teams by implementing the technical requirements for new campaigns and ensuring tracking is correctly configured.
• Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules.
• Utilize Meta, TikTok, and YouTube Ads Managers to deploy and manage high volumes of creator content.
• Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization.
• Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients.
• Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars.
• Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals.

Requirements

• Strong execution capabilities in paid social, with the ability to implement and manage ad campaigns that drive measurable performance.
• Hands-on experience with Meta, TikTok, and YouTube Ads Managers (specifically whitelisting and conversion-focused campaigns).
• Self-directed and proactive, with the ability to context-switch across multiple accounts.
• Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients.

Preferred

• Agency background in paid media (influencer or creator marketing agency experience is a strong plus).
• Familiarity with social commerce is a bonus.