Responsibilities

• Build, launch, and actively manage paid media campaigns across search and social platforms, including Meta, LinkedIn, TikTok, Snapchat, Google Ads, and Bing, with particular depth in ecommerce-focused campaign structures such as dynamic product ads, catalog sales campaigns, and Shopping/Performance Max.
• Leverage your Shopify expertise to align campaign strategy and measurement with the full ecommerce funnel, from product feed health and pixel configuration to purchase conversion tracking and revenue attribution.
• Monitor campaigns on a daily basis, identifying performance trends and making proactive optimizations to bids, budgets, targeting, creative rotation, and placements.
• Implement and QA tracking pixels and conversion events using Google Tag Manager, with fluency in Shopify’s pixel and data layer setup to ensure accurate data collection across all active campaigns.
• Manage campaign budgets with attention to pacing, efficiency, and accurate allocation across clients and channels.
• Stay current on platform updates, algorithm changes, and emerging ad formats that affect campaign performance and strategy.
• Bring forward-looking awareness to channel-specific best practices, helping the team stay ahead of shifts in the paid media landscape.
• Build and maintain clear, well-structured performance reports and dashboards that translate platform data into meaningful, client-facing insights.
• Develop and maintain spreadsheets and pivot tables to support KPI tracking, budget reconciliation, and ROI analysis.
• Communicate proactively with internal team members when campaign performance, budget changes, or platform issues require attention or escalation.